PRESSIUS RELEASUS

February 4, 2008 – Cincinnati, Ohio – BHDP Architecture names Cincinnati-based advertising firm, The Creative Department, as its agency of record.

BHDP Architecture has named Cincinnati-based advertising firm, The Creative Department, as its agency of record. The Creative Department’s branding blueprint includes evolving the BHDP brand and delivering integrated marketing communications that will effectively position the firm along its long-term strategic path.

“They are truly visionaries. We look forward to teaming up with their innovative planners and strategists to raise BHDP above the cluttered marketplace,” said Steve Deiters, Partner and Chief Creative Thinker at The Creative Department. “In the same way that BHDP is dedicated to 'experience architecture,' the Creative Department is committed to helping our clients create great brand experiences. We’re excited to help BHDP establish their long-term strategic plan and ultimately achieve new levels of growth.”

A national architecture firm with offices in Cincinnati, OH, Columbus, OH, and Raleigh, NC, BHDP has tripled its revenues and doubled its workforce in the past 10 years. To continue their growth, the third-generation architecture firm’s strategic plan focuses on building their workforce, strengthening their core competencies (Workplace, Science & Technology, Higher Education, and Retail) and delivering higher level, value-added services that ultimately provide better solutions to their clients. As the industry evolves to a point where architects play more and more of consultative and collaborative role, BHDP has chosen a partner in the Creative Department that is skilled in listening and surpassing client expectations.

The Creative Department will begin bolstering the BHDP brand by evolving the brand identity, constructing corporate communications, redesigning the company’s website and intranet, and eventually expanding the message into traditional and non-traditional advertising media.

“They really impressed us with their out-of-the-box creative spirit and the way they dived into our culture with the same passion we approach understanding our clients’ needs,” said Mike Habel, CEO of BHDP. “We’re energized for the creative and strategic minds at the Creative Department to champion our brand management.”

Founded in 1992, the Creative Department is an award-winning ad agency that has built business by breathing life into brands and framing communications in delightfully compelling ways – whether traditional, interactive, or guerrilla. Their rebel band of 18 (and counting) highly creative individuals includes creative directors, brand directors, writers, art directors, content managers, project managers, designers, and interactive marketers and developers. Their now-bursting portfolio includes advertising campaigns for the world’s best clients including The BMW Store and Schmitt Söhne Reisling, website launches for Silkflowers and i-wireless, as well as local initiatives with Busken Bakery, the Fine Arts Fund, and several divisions of Procter & Gamble. For more information, please visit their website at www.creativedepartment.com, and don’t forget to wipe your feet.