Strategy

Strategy

If you stop and think about it, persuading anybody to do anything in this world is a challenge. Not impossible, thankfully, but not easy either. The key to motivating people is preparation. Discovering and understanding what really matters to a consumer, then building communication based on that knowledge. So, with a good strategy, you’re properly prepared, and you can motivate people. With us, strategy comes first. Preparation comes first. Whatever the assignment.

Our Approach: A Strategic Framework

Helping clients develop and live their brands starts by uncovering the WHY, which identifies WHO and WHERE and HOW.

Knowing why you do what you do is vital to your brands’ success. When we refresh, or rewrite, your brand narrative, we look deeply at who you are, what you do, why you do it. We champion your brand management and help you gain alignment with employees  and partners at every stage. In other words, we help you get to know you before we introduce or re-introduce your brand to the world.

Discovery

We like to say that once we’re immersed in your brand, we can almost answer the phone for you. By starting with an immersion session, key stakeholder interviews, and a deep dive into data analytics, we’re able to uncover core insights and craft strategies to inform the marketing plan and creative.

Planning

The next step is to focus your brand’s efforts, clearly defining your audience, their motivations, as well as their hesitations. With a holistic understanding of your target that’s revealed through Discovery, we create a plan to reach the target audience(s) with the right message, at the right time and on the right platform. Developing personas, target audience journey mapping, brand marketing strategy, media planning and creative briefs keep us busy at this phase.

Execution & Analysis

The launching point for breakthrough creative, the Creative Brief details objectives, communication priorities and core insights to guide conceptual development and execution.