Search Optimization

Search Optimization

It should be noted that over the last 3-5 years, Search Engine Optimization (SEO) has become more competitive than ever. This is due to algorithm shifts and an increase in the number of websites. SEO should be thought of as a component to a larger online marketing strategy. It cannot be thought of as adding keywords to a website and a ranking for a singular term. When promoting a website online we must think of all of the other digital channels that ladder up to a holistic digital strategy. These include, but are not limited to Paid Search, Content, Social Media, Video, Display, Remarketing, Email and Marketing Automation.

At Creative Department, our take is that Search Engine Optimization (SEO) isn’t just about building a search engine friendly website. It’s about first building a website that is better for people. We build websites that focus on driving sales and leads and solve problems your clients may have.

 As we develop website content, our team creates the SEO keywords or key phrases that help your audience locate the site through search engines. We base keyword research on data. Does the keyword have search volume that can drive traffic to your website? Is the keyword attainable? Is it overly competitive? Can we create content for this keyword? Keywords are one of the many main components of Search Engine Optimization.

Technical SEO is at the core of every website we build. This is the process of making your website search engine friendly by altering the backend code. We alter certain sections of the code to make it easier for search engines to crawl and index your website content and structure. This includes page titles, META descriptions, on page copy, images submission to search engines for index, schema markup etc. Off-page SEO backlinking should be an area of focus after on-page. The quality of the link is dependent on its ‘vote of trust’ – the higher the quality the better the ranking of the website.