Haag-Streit Reliance

Campaign | Branding | Video | Digital Design

Built to last. Designed to love.

CHALLENGE: Reliance Medical Products exam chairs have long been known for their durability and reliability. We were tasked with launching a brand-new lineup of chairs that shifted the focus to style: they featured sleek new designs with a variety of upholstery options. Our target was physicians who care about the “aesthetics” of their office. This time, it was all about the look.

IDEA: The big idea was to compare the chair’s sleek look to trends in retail interior design, promoting the chair’s high end, premium look and feel. Customization was also key to the initiative. These chairs were “Built to last. Designed to love.”

STORY: Doctor’s offices don’t usually scream “style,” but the Premiere Collection sought to change that. New design themes plucked from spa and retail environments brought beautiful, modern aesthetics to Reliance’s already durable and reliable procedure chairs.

We created high impact direct mail featuring inspiration and photography for all Premier Collection designs: Industrial, Lucent, Woodland, and Harmony.

Sales tools featured a swatch book and beautiful microsite communicating the benefits of modern aesthetics in a practice’s clinical setting.

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Connecting lives by design.

TRADITIONS GROUP

Brand Identity

An inspired future built on a great foundation.

For generations, Traditions Group was known as Great Traditions – and known for building exceptional lifestyle communities in the Cincinnati area. With the name change, Traditions Group came to us for a brand refresh as memorable as the communities themselves.

IDEA: We created a look and feel that was rooted in their past but designed to shape a flourishing future.

STORY: Updating a brand after decades of widespread recognition throughout a market isn’t without risk. Especially when you’re Great Traditions. Since 1978, Great Traditions had been creating modern communities with an old soul – distinctively blending the “Great Traditions” of Cincinnati’s classic neighborhoods with innovative community planning concepts and home designs.

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YAGOOT

Brand Identity | Campaign | Environmental Signage

A brand built around its unique cöre essence.

CHALLENGE: Yagööt is a brand as unique as its name. They took a forgotten recipe for tangy frozen yogurt developed in the 1970s and opened a small chain of retail locations. They had a great product that was truly different from the competition. All they needed was a brand.

IDEA: Creative Department defined a primary target (teen and young-adult females) and created a logo and visual equity that was as bright and refreshing as the yogurt itself. We touched every point of the brand, including equity, print, web, digital, store interior and uniform design.

STORY: In order to reach a nearly unreachable demographic, messaging is fun and simple. Because Yagööt wants to constantly remind customers of the healthy aspects of their product, communication is a balancing act of wit and education.

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Cobalt

Brand Identity | Launch Event | Environmental Signage

Creating a bluer planet.

CHALLENGE: Cohen Recycling needed a fresh identity and launch materials for their newly restructured division specializing in e-scrap recycling and data security management – formerly known as Cohen Electronics.

IDEA: Transform Cohen Electronics into Cobalt with a call for people to come together to create a “bluer” planet – one that’s made more secure, healthy and beautiful through Cobalt’s expertise.

STORY: E-scrap recycling is a big deal. And as technology continues to turn over at a breakneck pace, safe, secure and effective e-scrap recycling solutions are critical. E-waste accounts for 70% of the toxins entering landfills and it requires verifiable processing by certified recyclers to protect human health and the environment.

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THE RETREAT

Brand Identity | Campaign | Digital Design

Home shouldn’t be a retreat from life. But rather to it.

CHALLENGE: The Retreat at Summit Park is one of Traditions Group’s most captivating new residential communities. Our challenge was to create a brand as breezy, inviting and welcoming as the community itself.

IDEA: Develop an aspirational brand and voice, presenting a life characterized by simplicity and casual sophistication.

STORY: Winding walkways that lead to charming pocket parks. Nights spent around the fire pit, watching kids run barefoot across the grass. An evening stroll to nearby Summit Park for an outdoor concert. And thoughtfully designed courtyard homes built around what really matters: family, nature, neighbors.