TRADITIONS GROUP
Brand Identity
An inspired future built on a great foundation.
For generations, Traditions Group was known as Great Traditions – and known for building exceptional lifestyle communities in the Cincinnati area. With the name change, Traditions Group came to us for a brand refresh as memorable as the communities themselves.
IDEA: We created a look and feel that was rooted in their past but designed to shape a flourishing future.
STORY: Updating a brand after decades of widespread recognition throughout a market isn’t without risk. Especially when you’re Great Traditions. Since 1978, Great Traditions had been creating modern communities with an old soul – distinctively blending the “Great Traditions” of Cincinnati’s classic neighborhoods with innovative community planning concepts and home designs.
Twice named the #1 homebuilder in the country for Outstanding Customer Experience, and “Developer of the Year” five times, Great Traditions wasn’t merely “great” in name only.
So we set out to create a brand refresh that not only reflected their strong heritage, but also signaled that they were looking ahead with a consistent dedication to quality.
We started with the logo, giving it a more contemporary and clean illustrated style, detailed enough to appear realistic but not too whimsical. The tree’s thick trunk conveys the brand’s strength and stability. The deep, rich blue of the background and the subtly gold leaves reflect the brand’s classic, trustworthy and sophisticated nature, while the two fonts – one serif and one sans serif – further mirror the combination of classic and contemporary.
The brand website and sales materials were updated as well, with a voice and style more relevant and appealing to the modern home buyer. The new branding for Traditions Group extended to their individual communities, too, including The Retreat at Summit Park and the City Series.
The refreshed brand has accelerated Tradition’s Group momentum. Home sales, new construction and the development of new communities continue to climb. Life is good for our client, just as it is for all their homeowners.
